Welcome to the Social Enterprise Success Series: A Non-Profit Leader’s Guide. Let's walk together through what it takes to turn an idea into a thriving social enterprise—from choosing the right model and testing your concept to writing a business plan, marketing with impact, and avoiding common pitfalls. Each article is designed to give non-profit leaders practical tools, fresh insights, and the confidence to build a sustainable enterprise that grows both revenue and comm

Money is tight in non-profits. We get that! Starting a social enterprise is an exciting way for non-profits to generate sustainable revenue while creating community impact. But where do you start, and how do you avoid costly mistakes? Follow this practical roadmap and steps for non-profit leaders.

Choosing to start a social enterprise can feel like a daunting task at first, one filled with uncertainty and risk. A thriving and successful social enterprise is built on passion – and a solid business plan. The questions included in this checklist help non-profit leaders reflect on and consider the many aspects of what launching a social enterprise involves and how to set it up for long-term success.

Many non-profits don’t have (or need) a business plan. However, once you venture into social enterprises, it becomes essential for success, whether self-funding or seeking outside investment in your enterprise. A comprehensive non-profit social enterprise business plan assesses all aspects of the business idea. It explores and examines where your social enterprise is headed, how it will get there, and how/why it will succeed. Every business plan is as unique as the social

Three people with their thumbs up around having chosen the best social enterprise idea. If you’re like most non-profits, once you’ve set your social enterprise evaluation criteria, the first thing you want to do is jump into brainstorming ideas. And why not? This is the fun part! When doing “green-light thinking” brainstorming every idea and every voice is important. Mix and match your techniques to ensure everyone has a chance to contribute. Generally, a mix of individual

Social enterprise is an attractive way to generate steady revenue while staying true to your mission. It isn't a quick fix to your non-profits financial or mission struggles. Launching a social enterprise can be risky, resource-heavy, and full of unexpected challenges. At HIP Strategic, we encourage boards and leadership teams to slow down and set clear social enterprise evaluation criteria before brainstorming ideas.

This blog post is part of five articles on organizational sustainability. Related articles are noted at the end of the post. Stage 4: Aspirations, Results, and Strategic Goals & Objectives When considering sustainability, where you are going and the results you want to deliver are a key component of creating a sustainable organization. If you don’t know what you are working towards or the results you want to achieve, it is difficult to set a direction and move towards it.

This blog post is part of five articles on organizational sustainability. Related articles are noted at the end of the post. Stage Two: Risk Assessment The Risk Assessment component of improving sustainability builds on what was learned during the Organizational Audits and requires that the Board determine what is “acceptable” risk in several areas. As noted above, how you break out the areas that you assess or the concerns you examine depends on your current Board, what ha

This blog post is part of five articles on organizational sustainability. Related articles are noted at the end of the post. Stage One: Organizational Audits An organizational audit evaluates areas of your organization that are considered vital to its functioning. It compares an element's performance to the desired performance to meet your business needs or goals. The focus of your audit may vary depending on your specific key issues or concerns. The three most common organi