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The Power of the Ask: Communication That Builds Community
Sometimes the biggest barrier to getting help is simply not asking. Strong non-profit communication helps teams share challenges, connect resources and invite community partners into meaningful solutions. When we combine clear information, human stories and a specific ask, communication can build trust, mobilize support and create lasting relationships. What problem is your non-profit trying to solve alone that your community would gladly help solve with you?
Angie McLeod
Aug 294 min read


Preparing Your AGM Agenda
Host a memorable and engaging AGM that inspires your stakeholders.
Angie McLeod
Aug 3, 20241 min read


Turning Mundane into Memorable: How to Host an Unforgettable Non-Profit AGM
As with most AGMs, the ones I’ve attended often follow a standard agenda:
updates on what’s happened throughout the year, progress made toward goals, presentation of financials and financial audit, voting in of new board members, and awards to recognize key volunteers, staff, or leaders. It’s standard fare, and this can be a little mundane for those active in the non-profit sector.
So, how does a non-profit add excitement to its AGM agenda to make it more attractive an
Angie McLeod
Aug 1, 20243 min read


How to Tap into Your Inner Creative Storyteller
Great non-profit storytelling doesn’t start with perfect words—it starts by getting your ideas onto the page. Whether you’re writing for fundraising, grant writing, social media or non-profit marketing, a strong story can help people understand your impact and inspire action. The secret is to write, edit, test and refine until your message connects. Are your stories simply sharing what you do—or making people care about why it matters?
Angie McLeod
Mar 7, 20203 min read


Three Tools to Up Your Storytelling Game
Great non-profit storytelling doesn’t need a big budget or communications team. With accessible digital storytelling tools, non-profits can turn impact stories into engaging graphics, videos and social media content that build awareness and connect people to their mission. The challenge isn’t finding the tools—it’s using them to tell stories that matter. Is your non-profit simply sharing information, or creating stories people will remember?
Angie McLeod
Mar 3, 20202 min read


Play and Experiment: Crafting an Impactful Story
Great non-profit storytelling isn’t just about having a powerful story—it’s about telling it in a way people remember. A simple storytelling framework can help non-profits create clear, compelling impact stories for fundraising, social media, video and community engagement. Know your audience, your message and the change you want to highlight. Are your stories capturing attention—or getting lost in the noise?
Angie McLeod
Feb 29, 20202 min read


Collecting Impact Stories: The Art and Science of Writing Grants
Non-profit storytelling can show funders, donors and communities the impact of your work—but protecting client confidentiality and consent must come first. From past-client stories and testimonials to infographics and community initiatives, non-profits can share meaningful impact stories without compromising privacy. It takes intention, creativity and trust. Are you telling powerful stories about your impact without putting the people you serve at risk?
Angie McLeod
Feb 12, 20203 min read


Positive Relationships: The Art and Science of Writing Grants
Successful non-profit grant writing is about more than a strong funding application. Combining data, impact storytelling and funder relationships helps non-profits demonstrate results, build trust and open doors to future funding opportunities. The strongest relationships are built long before—and continue long after—the grant is submitted. If your next grant application disappeared tomorrow, would your funders still know the value and impact of your work?
Angie McLeod
Feb 5, 20203 min read


Sell Your Story: The Art and Science of Writing Grants
Great non-profit grant writing needs both numbers and stories. Quantitative data shows funders what your programs delivered, while qualitative outcomes and impact stories show the difference that work made in people’s lives. Bringing the two together creates a stronger funding case and helps funders understand the value of their investment. Are your grant reports simply counting what you did—or showing why it mattered?
Angie McLeod
Jan 29, 20202 min read
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