So, specifically in the context of non-profits, what do we mean when we make a “strategic decision?” We mean making decisions that align with the strategy (or direction) that we set overall: how we choose to operate, how we use our resources (people, time, money, or knowledge), what objectives we set for our teams (specific success metrics), and the actions or activities we focus on. What types of strategic decisions does your board make regularly?

When choosing KPIs and performance metrics for your non-profit strategic plan, start by asking your management team what they already track. Use existing data wherever possible, then add a few simple, measurable indicators that help your Board and Executive Director track progress, measure results, and strengthen accountability.

A good non-profit strategic plan needs goals people can actually understand and use. By getting clear on what’s behind each goal, Boards can turn big ideas into SMART goals, measurable objectives and KPIs that support accountability, guide implementation, and keep the plan moving forward—even when leadership changes.

A strong non-profit strategic plan does more than set direction—it defines where you’re going and how you’ll know you’re getting there. Clear strategic goals and measurable objectives help the Board, Executive Director and management team turn vision and mission into action, accountability and results. If your goals don’t clearly define where you’re going, how will anyone know when you’ve arrived?