Welcome to the Social Enterprise Success Series: A Non-Profit Leader’s Guide. Let's walk together through what it takes to turn an idea into a thriving social enterprise—from choosing the right model and testing your concept to writing a business plan, marketing with impact, and avoiding common pitfalls. Each article is designed to give non-profit leaders practical tools, fresh insights, and the confidence to build a sustainable enterprise that grows both revenue and comm

Money is tight in non-profits. We get that! Starting a social enterprise is an exciting way for non-profits to generate sustainable revenue while creating community impact. But where do you start, and how do you avoid costly mistakes? Follow this practical roadmap and steps for non-profit leaders.

You know the non-profit world. You know how to market your organization to move your mission and vision forward. Marketing a social enterprise is different. Marketing a social enterprise balances your mission with market. To succeed, non-profit leaders must showcase your organizations social, cultural, or environmental impact while attracting, serving, and retaining paying customers. This quick guide shares our insights into successfully marketing a social enterprise.

Choosing to start a social enterprise can feel like a daunting task at first, one filled with uncertainty and risk. A thriving and successful social enterprise is built on passion – and a solid business plan. The questions included in this checklist help non-profit leaders reflect on and consider the many aspects of what launching a social enterprise involves and how to set it up for long-term success.

Three people with their thumbs up around having chosen the best social enterprise idea. If you’re like most non-profits, once you’ve set your social enterprise evaluation criteria, the first thing you want to do is jump into brainstorming ideas. And why not? This is the fun part! When doing “green-light thinking” brainstorming every idea and every voice is important. Mix and match your techniques to ensure everyone has a chance to contribute. Generally, a mix of individual

By now you’re well on your way to developing your social enterprise for your non-profit. You’ve narrowed down your top three social enterprise ideas, and the next step is to dive deeper to see if they’re realistic. That’s where a feasibility study comes in. Think of it as your reality check. A feasibility study doesn’t give you a polished business plan, but it does give you enough data and evidence to make smart, informed decisions about which idea is worth pursuing. In thi

When non-profits start exploring social enterprise, they often get hyper-focused on THE big idea. This is the idea that when they think about it, their gut says, “this is it!” The problem with this approach is that to make an evidence-based decision (objective, not subjective), you need to back the idea with solid data. That’s where market research comes in. Market research answers the simple but critical question: Will this work, and why?

This blog post is part of five articles on organizational sustainability. Related articles are noted at the end of the post. Stage 4: Aspirations, Results, and Strategic Goals & Objectives When considering sustainability, where you are going and the results you want to deliver are a key component of creating a sustainable organization. If you don’t know what you are working towards or the results you want to achieve, it is difficult to set a direction and move towards it.

This blog post is part of five articles on organizational sustainability. Related articles are noted at the end of the post. Stage One: Organizational Audits An organizational audit evaluates areas of your organization that are considered vital to its functioning. It compares an element's performance to the desired performance to meet your business needs or goals. The focus of your audit may vary depending on your specific key issues or concerns. The three most common organi