Networking for non-profit leaders takes time, energy and resources, so it’s worth asking whether your efforts are creating real value. Strategic networking should build community partnerships, referrals, collaboration and relationships that help move your organization forward. Sometimes that means showing up; sometimes it means choosing a different room. Is your networking actually building the connections your non-profit needs—or are you simply going because you always have?

Strong non-profit community engagement starts long before you ask people to participate. Building relationships with businesses, community leaders, partners and interest holders creates trust, expands your network and opens doors to collaboration, expertise and support. The strongest non-profit leaders invest in these connections consistently—not only when they need something. Who could help move your mission forward if you simply reached beyond your usual circle and asked?