A strong non-profit strategic plan does more than set direction—it defines where you’re going and how you’ll know you’re getting there. Clear strategic goals and measurable objectives help the Board, Executive Director and management team turn vision and mission into action, accountability and results. If your goals don’t clearly define where you’re going, how will anyone know when you’ve arrived?

A non-profit strategic plan only creates value when it leads to action. Clear accountability, KPIs, action plans and progress tracking help Boards, Executive Directors and teams measure strategic goals, make better decisions and understand whether their efforts are creating results. Regular strategic plan reviews also help organizations adjust when priorities change. Can your non-profit clearly show the progress your strategic plan is creating—or are you simply assuming it’s