A strong non-profit strategic plan does more than set direction—it defines where you’re going and how you’ll know you’re getting there. Clear strategic goals and measurable objectives help the Board, Executive Director and management team turn vision and mission into action, accountability and results. If your goals don’t clearly define where you’re going, how will anyone know when you’ve arrived?

What if non-profit strategic planning focused less on what’s wrong and more on what’s possible? SOAR strategic planning uses Appreciative Inquiry to explore Strengths, Opportunities, Aspirations and Results, helping Boards and teams build on what already works. It’s a strengths-based alternative to SWOT that encourages engagement, creativity and action. What could your non-profit achieve if you started with possibility instead of problems?