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How to Tap into Your Inner Creative Storyteller
Great non-profit storytelling doesn’t start with perfect words—it starts by getting your ideas onto the page. Whether you’re writing for fundraising, grant writing, social media or non-profit marketing, a strong story can help people understand your impact and inspire action. The secret is to write, edit, test and refine until your message connects. Are your stories simply sharing what you do—or making people care about why it matters?
Angie McLeod
Mar 7, 20203 min read


Play and Experiment: Crafting an Impactful Story
Great non-profit storytelling isn’t just about having a powerful story—it’s about telling it in a way people remember. A simple storytelling framework can help non-profits create clear, compelling impact stories for fundraising, social media, video and community engagement. Know your audience, your message and the change you want to highlight. Are your stories capturing attention—or getting lost in the noise?
Angie McLeod
Feb 29, 20202 min read


Collecting Impact Stories: The Art and Science of Writing Grants
Non-profit storytelling can show funders, donors and communities the impact of your work—but protecting client confidentiality and consent must come first. From past-client stories and testimonials to infographics and community initiatives, non-profits can share meaningful impact stories without compromising privacy. It takes intention, creativity and trust. Are you telling powerful stories about your impact without putting the people you serve at risk?
Angie McLeod
Feb 12, 20203 min read


Positive Relationships: The Art and Science of Writing Grants
Successful non-profit grant writing is about more than a strong funding application. Combining data, impact storytelling and funder relationships helps non-profits demonstrate results, build trust and open doors to future funding opportunities. The strongest relationships are built long before—and continue long after—the grant is submitted. If your next grant application disappeared tomorrow, would your funders still know the value and impact of your work?
Angie McLeod
Feb 5, 20203 min read


Sell Your Story: The Art and Science of Writing Grants
Great non-profit grant writing needs both numbers and stories. Quantitative data shows funders what your programs delivered, while qualitative outcomes and impact stories show the difference that work made in people’s lives. Bringing the two together creates a stronger funding case and helps funders understand the value of their investment. Are your grant reports simply counting what you did—or showing why it mattered?
Angie McLeod
Jan 29, 20202 min read


Intermingle for the greater good.
For busy non-profit leaders, networking can feel like one more thing there’s never enough time for. Yet building community partnerships with local businesses can open doors to volunteers, Board members, expertise, social enterprise opportunities and stronger community connections. It starts by making time for relationships—not just asking for support. What opportunities might your non-profit be missing because you haven’t made time to build the relationship yet?
Angie McLeod
Jun 27, 20193 min read


Assess your Networking: 6 questions to help you fine tune your reach
Networking for non-profit leaders takes time, energy and resources, so it’s worth asking whether your efforts are creating real value. Strategic networking should build community partnerships, referrals, collaboration and relationships that help move your organization forward. Sometimes that means showing up; sometimes it means choosing a different room. Is your networking actually building the connections your non-profit needs—or are you simply going because you always have?
Angie McLeod
Jun 26, 20192 min read
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