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Three Tools to Up Your Storytelling Game
Great non-profit storytelling doesn’t need a big budget or communications team. With accessible digital storytelling tools, non-profits can turn impact stories into engaging graphics, videos and social media content that build awareness and connect people to their mission. The challenge isn’t finding the tools—it’s using them to tell stories that matter. Is your non-profit simply sharing information, or creating stories people will remember?
Angie McLeod
Mar 3, 20202 min read


Play and Experiment: Crafting an Impactful Story
Great non-profit storytelling isn’t just about having a powerful story—it’s about telling it in a way people remember. A simple storytelling framework can help non-profits create clear, compelling impact stories for fundraising, social media, video and community engagement. Know your audience, your message and the change you want to highlight. Are your stories capturing attention—or getting lost in the noise?
Angie McLeod
Feb 29, 20202 min read


Collecting Impact Stories: The Art and Science of Writing Grants
Non-profit storytelling can show funders, donors and communities the impact of your work—but protecting client confidentiality and consent must come first. From past-client stories and testimonials to infographics and community initiatives, non-profits can share meaningful impact stories without compromising privacy. It takes intention, creativity and trust. Are you telling powerful stories about your impact without putting the people you serve at risk?
Angie McLeod
Feb 12, 20203 min read


Sell Your Story: The Art and Science of Writing Grants
Great non-profit grant writing needs both numbers and stories. Quantitative data shows funders what your programs delivered, while qualitative outcomes and impact stories show the difference that work made in people’s lives. Bringing the two together creates a stronger funding case and helps funders understand the value of their investment. Are your grant reports simply counting what you did—or showing why it mattered?
Angie McLeod
Jan 29, 20202 min read


Assess your Networking: 6 questions to help you fine tune your reach
Networking for non-profit leaders takes time, energy and resources, so it’s worth asking whether your efforts are creating real value. Strategic networking should build community partnerships, referrals, collaboration and relationships that help move your organization forward. Sometimes that means showing up; sometimes it means choosing a different room. Is your networking actually building the connections your non-profit needs—or are you simply going because you always have?
Angie McLeod
Jun 26, 20192 min read


5 tips to Strengthen Communication in your Non-Profit
Strong non-profit communication starts with better conversations. Whether you’re connecting with team members, Board members, volunteers or community partners, curiosity and active listening can strengthen trust, collaboration and relationships. Asking better questions helps people feel heard while opening the door to new ideas and shared understanding. Are your conversations simply exchanging information—or building the relationships your non-profit needs to thrive?
Angie McLeod
Oct 6, 20184 min read


Collaboration Starts With Better Communication
Strong non-profit collaboration starts with better communication. When staff, Boards, volunteers and community partners share ideas, listen to different perspectives and build trust, they can accomplish more together than they can alone. Strong internal communication and community partnerships also create more connected, resilient organizations. Where could one better conversation turn an organizational “island” into a powerful collaboration?
Angie McLeod
Jun 30, 20172 min read


Honest Conversations Build Stronger Non-Profit Relationships
Strong non-profit communication requires more than sharing information—it requires trust. When staff, Boards, volunteers and community partners feel safe to communicate honestly, explore different perspectives and ask difficult questions, organizations build stronger teams, relationships and collaboration. Honest conversations can improve decisions and strengthen organizational culture. Does your non-profit have enough trust for people to say what they really think?
Angie McLeod
Apr 30, 20172 min read
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