Welcome to the Social Enterprise Success Series: A Non-Profit Leader’s Guide. Let's walk together through what it takes to turn an idea into a thriving social enterprise—from choosing the right model and testing your concept to writing a business plan, marketing with impact, and avoiding common pitfalls. Each article is designed to give non-profit leaders practical tools, fresh insights, and the confidence to build a sustainable enterprise that grows both revenue and comm

Money is tight in non-profits. We get that! Starting a social enterprise is an exciting way for non-profits to generate sustainable revenue while creating community impact. But where do you start, and how do you avoid costly mistakes? Follow this practical roadmap and steps for non-profit leaders.

You know the non-profit world. You know how to market your organization to move your mission and vision forward. Marketing a social enterprise is different. Marketing a social enterprise balances your mission with market. To succeed, non-profit leaders must showcase your organizations social, cultural, or environmental impact while attracting, serving, and retaining paying customers. This quick guide shares our insights into successfully marketing a social enterprise.

Choosing to start a social enterprise can feel like a daunting task at first, one filled with uncertainty and risk. A thriving and successful social enterprise is built on passion – and a solid business plan. The questions included in this checklist help non-profit leaders reflect on and consider the many aspects of what launching a social enterprise involves and how to set it up for long-term success.

Three people with their thumbs up around having chosen the best social enterprise idea. If you’re like most non-profits, once you’ve set your social enterprise evaluation criteria, the first thing you want to do is jump into brainstorming ideas. And why not? This is the fun part! When doing “green-light thinking” brainstorming every idea and every voice is important. Mix and match your techniques to ensure everyone has a chance to contribute. Generally, a mix of individual

By now you’re well on your way to developing your social enterprise for your non-profit. You’ve narrowed down your top three social enterprise ideas, and the next step is to dive deeper to see if they’re realistic. That’s where a feasibility study comes in. Think of it as your reality check. A feasibility study doesn’t give you a polished business plan, but it does give you enough data and evidence to make smart, informed decisions about which idea is worth pursuing. In thi

When non-profits start exploring social enterprise, they often get hyper-focused on THE big idea. This is the idea that when they think about it, their gut says, “this is it!” The problem with this approach is that to make an evidence-based decision (objective, not subjective), you need to back the idea with solid data. That’s where market research comes in. Market research answers the simple but critical question: Will this work, and why?

Social enterprise is an attractive way to generate steady revenue while staying true to your mission. It isn't a quick fix to your non-profits financial or mission struggles. Launching a social enterprise can be risky, resource-heavy, and full of unexpected challenges. At HIP Strategic, we encourage boards and leadership teams to slow down and set clear social enterprise evaluation criteria before brainstorming ideas.

Planning is required to run successful campaigns. Learn how to craft a community engagement plan to discover stakeholder needs.

Choose who to invite to stakeholder conversations, by defining the purpose (WHY) of the conversation and what it is you want to learn.

Stakeholder engagement empowers our community share their ideas about our future and enables our agency to remain responsive to local needs.

In “Mastering Non-Profit Board Recruitment: 6 Steps to Success”, we identify Board Recruitment as a core board function. A function made easier when the board communicates well, makes informed decisions, and oversees operations reasonably and responsibly. In other words, acts as a healthy board. Before starting your recruiting journey, there are a number of pre-planning activities to complete. Do you know what they are?

Before recruiting new Board of Director members, doing an internal Board Evaluation to assess your Board's strengths and areas of improvement is helpful. Knowing how effective your board is, what strengths it brings, and the areas of improvement to focus on in the coming months, provides potential recruits and existing members with confidence that the board is self-aware and committed to ongoing learning and improvement.

Whether you are new to a Board of Directors or have been on a Board for a long time, you’ve likely heard about the two “types” of boards in the non-profit sector: working or governance boards. In this blog post, I’d like to examine the differences between the two and showcase the situations in which each type of board shines.

When a Board acts in the organization's best interest, makes rational and strategic decisions, and ensures the organization is managed thoughtfully, a Board fulfills its purpose. In short, it is functioning as it should. If only reality were that simple.

In a non-profit organization, no relationship is more important than the one between the Chair of the Board and the Executive Director (ED) or CEO. Curious about why this relationship is so meaningful.? Read on.

A healthy Non-Profit Board of Directors is dependent on two things: 1) knowing the responsibilities of the board and delivering on them, as discussed in Board Success Blueprint: Know your Responsibilities, and 2) the maintenance of constructive and collaborative communication alongside a focus on strategic decision-making. Given the fluidity of board dynamics, how is your board doing?

A strategic plan shouldn’t sit on a shelf. When the non-profit Board and Executive Director stay connected to the plan, clear KPIs, accountability, tracking and reporting make it easier to see what’s working, what’s not, and where it’s time to adjust. What do you do at your Board meetings to keep the strategic plan front and centre?

So, specifically in the context of non-profits, what do we mean when we make a “strategic decision?” We mean making decisions that align with the strategy (or direction) that we set overall: how we choose to operate, how we use our resources (people, time, money, or knowledge), what objectives we set for our teams (specific success metrics), and the actions or activities we focus on. What types of strategic decisions does your board make regularly?

When choosing KPIs and performance metrics for your non-profit strategic plan, start by asking your management team what they already track. Use existing data wherever possible, then add a few simple, measurable indicators that help your Board and Executive Director track progress, measure results, and strengthen accountability.